Welcome to my page...
I am an Assistant Professor of marketing at IE Business School, Madrid
I am interested in two broad areas of research: (1) examining unintuitive consumer reactions toward strong brands following specific brand behaviors, and (2) understanding the effect of actual or imagined sensory cues on consumers’ perceptions.
Across my research, I try to understand and explain consumer behaviors by converging different streams of literatures, to contribute theoretically by showing unintuitive reactions and to demonstrate the underlying process
You can find detailed information about my research, papers, experience and education in links above.